Non-profit web design can be the key to unlocking the full potential of your organization. Here are 8 tips to help you reach it:

1: Make sure to set up a secure donation page. Ensure that any contribution to the non-profit goes through a secure payment gateway such as PayPal or Stripe. Bear in mind that the easier to use, the more likely it is to increase your donations. Examples of websites we’ve designed:

2: Remember to work with a professional web designer who can help you optimize your content and structure. Keep it simple and straightforward so that visitors easily understand the message you are trying to convey. Every section and resource you are offering should be easily accessible to visitors.

3: Make your story come to life! Utilize visual elements such as photos, videos, and infographics to get your message across. People tend to be more visual, so adding images and videos will help your story come to life. Images, properly named, also help with search engine optimization. This is especially important on program detail pages and impact pages. A few examples:

4: Showcase your mission. Be sure that users can easily access information about your mission and values. Make the user feel safe and that their project is in good hands.

5: Include testimonials. Showcase past success stories and testimonials from supporters and beneficiaries to build trust with potential donors. Allow the users to imagine and visualize the benefits of working with you.

6: Feature calls to action. Whether it’s to donate, volunteer, or take part in an event, be sure to include a prominent call to action on the web page. It’s important to make it easy for people to understand what they need to do to get involved with your organization.

7: Be sure it’s mobile-friendly. Ensure that the site design is responsive and mobile-friendly so that visitors can access the content regardless of device.

8: Add social media links. Adding such links to the website will help to increase visibility and reach a wider audience.

Non-profit website design is an art that we, as a team, have developed over the years with a wide variety of clients, areas, and circumstances.