Even though the structure of your website largely depends on your area of work and the services you offer, here are 8 pages that can be extremely important for the success of your associaton websites.
1) Homepage
As usual, this is the first and most important chance to catch the eye of the user and a potential donor/associate. The visual elements featured here are very important to achieve a good captivating vibe, and your content and sections need to be properly organized and displayed to make it very easy for the visitor to find what they might be looking for.
2) About
It’s a very important section that should state what your association is about, what it stands for, who is a part of it, when was it created, what your mission is, and who funds it. Normally, a page that mentions your Staff also includes a call to action such as “Join Our Team”/”Become a Member”.
3) Staff
This can be quite a simple template with a list of your members, each inside a box including their picture and their name, and position. Most organizations prefer to also have individual pages for each member with their contact information (cel number-email address).
4) Get Involved
This can be a huge call to action. This section should aim to invite the user to either get a Membership, sign-up to get your Newsletter, or to become a sponsor.The idea is to make it easy for the visitor to engage and really participate in the life of your association.
5) Impact
A section like this can be the last push users might need to decide to participate and join you or donate to your organization. Here, you’re supposed to showcase proof of how your association uses its resources and money to actually achieve your goals and fulfill your mission. If you do this efficiently, it can be a great asset to have on your website.
6) Services
Here you can include a page (or several individual ones) listing all the services your association can provide, adding value to the user experience and adding attractiveness to the prospect of joining you. You can have a “find a job” or even “post your job” to look for employees, etc.
7) Events
Many associations organize events in order to expand their reach, to get money, or to just nurture information/contact exchange between people related to the same line of work. At We Are Immediate, we have created time and time again registration systems to help you put together your events, keep track of attendance, etc.
8) Resources
One of the best ways of keeping users interested in your website and making them come back is to regularly post blog posts with information regarding your line of work. For them to attract visitors, the posts can include advice on how to improve their performance, the latest news about their area of work, and more.
